Marketing Techniques for Photographers

  1. Make lots of new friends and be generous:
    The people that I meet now, I make it a point to find out what interests them, what their passions are, what resources do I have that could benefit them.
    I rarely turn down a conversation anymore, you never know who is a person of influence, or where your relationship will go.
  2. Begin relationships with Wedding Coordinators and Venues:
    While Coordinators and Venues will more than likely already have some photographers they have worked with before, if you want to make a splash in your town and want to have your name/studio name permeate and be well known, you are going to have to hit the pavement and do the “dog and pony” show with your work. Show them you are interested in their work or facility. They are more than happy to meet with other industry people.
    It’s important to note while you are meeting these people, that you aren’t selling your photography, you are selling you and your personality.
  3. Teach:
    The more you are in the public eye the better. And teaching other photographers makes you generous, an expert, and your students can end up as your most loyal evangelists. Plus, if you have a deep knowledge base of one particular subject, imagine how powerfully you can affect the photographic community you belong to, which makes you an influential figure.